Rural by Birth and; Proud: How Hick Brand Clothing is Sparking a Backroads Wear Movement

In a world where city streetwear often steals the spotlight with hype and flashy logos, a different kind of style is rising up from the dirt roads. Hick Brand Clothing (Hickwear) is the country’s answer to urban street fashion – think of it as country streetwear that wears small-town pride on its sleeve. It’s built for those who are “Rural by Birth” and proud of it, bringing the grit and heritage of the backroads into every stitch. This daily dose of backroads swagger aims to rally country boys and girls who live unapologetically country to the core, turning the word “hick” from an insult into a badge of honor.

Streetwear vs. Backroads Wear: Heritage Over Hype

Urban streetwear might sell out with each new drop of hype, but out on the backroads the only things that matter are heritage and heart. Hickwear was created as a counterbalance to all those city-centric trends. Instead of graffiti graphics and urban slogans, Hick’s style draws inspiration from country living – it’s authentic “backroads wear” built for folks who aren’t afraid to get a little mud on their tires or dirt on their boots. As the brand puts it, their gear is made for those “raised on dirt roads, not city streets,” giving true country folks something real to wear with pride.

Where flashy labels chase the next trend, Hickwear trades in tradition and authenticity. In the founders’ own words, “we’re not fashion — we’re heritage wear,” and they aren’t interested in fads because “we’re keeping tradition alive”hickwear.com. It’s a gritty, down-to-earth aesthetic that stays true to its roots, yet looks just as sharp at a county fair as it does at a Friday night football game. Even big-name workwear brands like Carhartt and Dickies have proven that staying true to blue-collar roots never goes out of style hickwear.com – and Hickwear follows that same path, delivering gear that’s tough enough for a day baling hay, but cool enough to wear out on Saturday night.

Hickwear’s "Rural Until I Die" t-shirt represents the brand’s loyalty to small-town roots and no-quit grit.

Rural by Birth, Country to the Core – Proud to Be a Hick

A Hickwear "Country Girl - Hick to the Core" tee proudly blends rustic charm with modern swagger for the backroads crowd.

Being a “hick” has never sounded so good. Hick Brand Clothing takes the term once used to mock country folks and turns it into a point of pride. At HICK, no one apologizes for their small-town twang or muddy boots – they celebrate it. As the founders say, being a HICK means you’ve got grit in your soul, mud on your boots, and pride in your heart hickwear.com. In other words, hick isn’t an insult – it’s a lifestyle and a badge of honor hickwear.com.

What does it mean to live "country to the core"? It means holding tight to the same values that raised generations of rural Americans. Hickwear’s ethos is built on:

• Faith & Tradition: Keeping God, family, and time-honored traditions at the center of life – from Sunday church to respect for your elders.

• Family & Community: Small-town living is all about looking out for your own – whether it’s family by blood or neighbors who feel like family.

• Hard Work & Grit: Sunup to sundown, you earn your dirt. Nothing beats the pride of an honest day’s work put in with your own two hands.

Every design and slogan from Hickwear – like a tee emblazoned with “Rural By Birth” – carries these ideals. It’s not just a catchy phrase on your shirt; it’s a declaration that the wearer comes from a place where church on Sunday, family supper on Monday, and a week full of chores are badges of honor hickwear.com. That’s the kind of country fashion brand Hickwear is: one that wears values on its sleeve (literally) so you can wear them on yours.

Small-Town Texas Roots: Built by Hick Life

Hick Brand Clothing isn’t some big-city startup chasing a country trend – it was born in the heart of rural Texas, straight out of a one-blink-and-you’ll-miss-it town hickwear.com. The founders, Cory and Amanda Bruner, launched Hickwear in 2023 as an extension of the life they were already living. Cory grew up in a small farm town and Amanda is a born-and-raised Texan, so building a Western wear inspired brand was in their blood hickwear.com. They traded corporate careers for a small-town dream: today the Bruner family runs Hickwear alongside their own hometown tavern and boutique, living the Hick lifestyle day in and day out hickwear.com.

Being small-town born and bred means Hickwear isn’t just selling to rural America – it’s actively supporting it. Every purchase helps fuel local jobs and hometown businesses back in Central Texas hickwear.com. This is a family-owned company that cares about its community, not a faceless corporation. When you wear Hickwear, you’re not only repping your own roots, you’re also lifting up the small-town folks behind the brand.

More Than Fashion: Joining a Lifestyle Movement

Perhaps the most exciting thing about Hick Brand Clothing is that it’s not just building a customer base – it’s building a community. This isn’t just about shirts and hats; it’s a rural lifestyle clothing movement built around a shared identity to put rural culture front and center again. Call it a backroads revival or the rise of country streetwear, but one thing’s clear: HICK is one of the loudest and proudest voices making “flyover country” feel seen and celebrated hickwear.com.

Hickwear welcomes anyone who craves that honest country spirit – whether you grew up on a farm or just wish you did. It’s like they say: the Hick lifestyle isn’t about where you’re from, it’s about what you’re made of hickwear.com. If you love faith, family, freedom, and some good old-fashioned backroad fun, you’re already one of us. Every “Rural by Birth” shirt or “Country to the Core” cap you put on is a statement to the world that you’re part of this Hick tribe – a nationwide family of folks who aren’t shy about their roots.

Ready to wear your Hick pride loud and proud? Gear up and wear your pride on your sleeve. Head over to Hickwear.com and grab your own backroads-ready apparel today. Slap on that Hickwear hat or tee as a badge of honor, and let it tell the world that you’re unapologetically Country to the Core. Go ahead, join the movement – because out here, being a Hick isn’t an insult, it’s a compliment

Join the Movement

The Hick lifestyle isn’t about where you’re from — it’s about what you’re made of. So gear up, head out, and wear your pride.

👉 Shop the latest Hick Brand Clothing drops at www.hickwear.com
👉 Tag us in your posts @HickWear and show off your “Rural by Birth” style

Because out here, being a Hick ain’t an insult — it’s a compliment.