Country Swagger Never Fades — It Just Gets Hick’er

Out here, we don’t need skyscrapers or Wi-Fi to look good.

We’ve got backroads, bonfires, and a closet full of Hick Brand shirts that speak louder than any city billboard.

This ain’t fast fashion — this is country fashion that lasts.

Every design at Hickwear.com is made for folks who grew up with calloused hands, dirt under their boots, and a heart full of home-grown pride.

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Rural by Birth — Proud by Choice

Being Rural by Birth means more than geography. It’s a lifestyle. It’s staying humble, working hard, loving deep, and living free.

When you throw on a Hick Brand tee, you’re not just getting dressed — you’re declaring who you are.

From dawn chores to a night out at Cowgirls Tavern, Hickwear fits every part of your day.

And for the ladies who mix grit with grace, our sister store Modish Boutique keeps your country-girl chic game strong.

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Built Country to the Core

Every thread, every print, every logo — designed for the real ones. For those who’d rather drive a dirt road than a Tesla.

For those who know that “Friday night plans” usually involve beer, boots, and a bonfire playlist.

This is backroad wear that’s tough enough for the ranch and stylish enough for the honky tonk.

Wear it proud. Live it loud. Be Hick.