Country Life Never Goes Outta Style: Why Hickwear Keeps It Real

Out here, we don’t follow trends — we set ‘em.
While city slickers chase whatever’s trending on TikTok, we’re out here living the good life: dust on our boots, cold beer in hand, and the radio turned to 99.9 with a little Texas twang.

At Hick Brand Clothing, every shirt, hat, and hoodie we make is built for real folks — the ones who work hard, play harder, and aren’t afraid to get their hands dirty. Whether it’s a bonfire night, a day at the ranch, or a stop at Cowgirls Tavern for live music and longnecks, our gear fits the life you actually live.

Rural by Birth, Country by Choice

Being “Rural by Birth” isn’t just a slogan — it’s who we are. It’s the smell of fresh-cut hay, the rumble of an old Chevy down the backroad, and the sound of laughter at the local feed store.

Our latest collection drops fresh designs that celebrate that Hick lifestyle: bold graphics, clean prints, and a touch of rebellion that reminds everyone we’re Country to the Core.

This ain’t streetwear. This is backroad wear — built tough, worn proud, and made for the folks who live outside the city limits.

Hick Style, Modish Attitude

We like to say Hickwear is where grit meets style. Our sister brand, Modish Boutique, keeps the rustic-chic cowgirl fashion rolling strong, while Hick Brand brings that unpolished, authentic fire for the fellas and gals who live free. Together, we’re turning rural living into a full-blown movement — one shirt, one bonfire, one good night at a time.

Join the Movement

The Hick lifestyle isn’t about where you’re from — it’s about what you’re made of. So gear up, head out, and wear your pride.

👉 Shop the latest Hick Brand Clothing drops at www.hickwear.com
👉 Tag us in your posts @HickWear and show off your “Rural by Birth” style

Because out here, being a Hick ain’t an insult — it’s a compliment.