Backroads, Beer & Country Roads; Hickwear — The Real Country Uniform

There’s something about a dusty road, an open tailgate, and the smell of barbecue smoke that just hits different.

That’s the heartbeat of Hick Brand Clothing — gear made for the folks who don’t need a city skyline to feel alive.

 Rural by Birth. Country to the Core.

We’re not about luxury — we’re about living.
The kind that starts with early mornings, honest work, and ends with a cold beer and a bonfire under the stars.

Every shirt, hat, and hoodie from Hickwear.com is built for that life — tough, proud, and a little rowdy.
Because out here, “Rural by Birth” isn’t a slogan — it’s a lifestyle.

 The Hickwear Code

• Backroads over boulevards

• Cowgirls and country boys over crowds

• Honky-tonks over nightclubs

• Real over fake — always

That’s the Hick code. And if that sounds like you, then you’re one of us — Hick to the core.

New Designs Just Dropped

From our fan-favorite “Hic-Fil-A” tee to the “Country Girl, Hick to the Core” sweatshirt, our new drops bring country swagger to every closet.
Whether you’re hitting the ranch, the lake, or Cowgirls Tavern for a night of live music, these fits keep you looking sharp and feeling like home.

👉 Shop the latest collection at Hickwear.com
👉 Tag your Hickwear look with #RuralByBirth and #CountryToTheCore

Because being a Hick ain’t something you hide — it’s something you wear.