Born in the heart of Central Texas, straight out of a small Texas town — HICK Brand Clothing celebrates the grit, pride, and charm of real rural America.

We’re not city slickers. We’re the backbone — Rural By Birth and Country to the Core. From backroads and bonfires to Friday night lights and front porch talk, our apparel is built for folks who live loud, love hard, and don’t mind a little dirt on their boots.

HICK is a small, family-owned brand — proud to stand for community, faith, and hard work. Every purchase helps support our employees, community and small-town business in Central Texas.

Because out here, being a HICK isn’t an insult.

It’s a lifestyle